BBVA Compass and AEG sign multiyear agreement to bring music and unique experiences to fans from coast-to-coast

Bank locks in deal with world's leading sports and live entertainment company

- New deal brings events and bank branding to Los Angeles, New York, Phoenix, Denver and Dallas markets.

- Events include live music concerts at bank-branded venues and patio sessions from up-and-coming local artists.

- Agreement is part of the bank's commitment to creating opportunities and special experiences for clients, prospects and selected markets.

November 14, 2017

HOUSTON, Nov. 14, 2017 /PRNewswire/ -- BBVA Compass has agreed to a multiyear agreement with the world's leading sports and live entertainment company AEG to create opportunities for customers across the country, including events, concerts and brand activations at some of AEG's key venues. The deal names BBVA Compass the exclusive banking partner across Fiddler's Green Amphitheatre, Ogden Theatre (both in Denver, Colorado), and Verizon Theatre at Grand Prairie (Texas).

BBVA Compass corporate logo (PRNewsFoto/BBVA Compass)

The agreement, brokered by AEG Global Partnerships, is part of the bank's commitment to creating opportunities and positive experiences for clients and the communities it serves. The unique pairing also allows the bank to expand its brand in the selected markets, elevate client and prospect engagement, and utilize its digital reach through special promotions at venues and events.

"We're a bank that creates opportunities for our clients in different ways, and we want to keep that momentum going with an organization that strives toward that same goal," said BBVA Compass President and CEO Onur Genç. "We are always looking for ways to create value through our financial products and client experiences. This agreement continues to combine our competitive financial services with the unique experiences that naturally come with being a BBVA Compass client. Whether clients are attending a sporting event or a concert for their favorite musical artist, this new agreement will help us create a bigger wave of customer and prospect engagement."

"We have a long-standing relationship dating back to our work together on what is now BBVA Compass Stadium, home of the Houston Dynamo and formerly owned by AEG," said Senior Vice President of AEG Global Partnerships Nick Baker. "We are thankful to continue this relationship across numerous AEG entities throughout the country and enable physical, digital and experiential programs for audiences to engage in."

The agreement benefits multiple markets, including Los Angeles, New York, Phoenix, Denver and Dallas. It includes the following components:

Venue rights: BBVA Compass will have branding rights to multiple entertainment venues across certain markets, including the PlayStation Theater in New York, Fiddler's Green Amphitheatre and Ogden Theatre in the Denver area, and Verizon Theatre at Grand Prairie in the Dallas area.

BBVA Compass Patio Sessions: AEG and BBVA Compass will host a series of 10 patio sessions with emerging artists in Phoenix, Denver, and Dallas. Locations and times will be determined at later dates.

All-Star Chef Classic: BBVA Compass will have exclusive branding rights to All-Star Chef Classic, March 7-10, 2018, an exclusive annual culinary celebration hosted at L.A. LIVE that gives attendees the chance to see world-renowned chefs in their element. 

Amgen Tour of California: During the Amgen Tour of California, May 13-19, 2018, BBVA Compass will be the presenting sponsor of the Chairman's Dinner & Ride, an exclusive kickoff celebration, featuring a private dinner and VIP ride. 

In addition to its new agreement with AEG, BBVA Compass has previously teamed with additional organizations and individuals focused on sports, music and fine arts, including the Houston Symphony, as well as worked with brand ambassadors such as Tyler Dial, Sandra Lee, James Harden and the Roca brothers. This past year, the bank held its Live Bright Bash at BBVA Compass Stadium in Houston in January, before pro football's biggest game came to town. In May, that same venue celebrated its five-year anniversary.

More details on events BBVA Compass is collaborating on with AEG will come at later dates.

To learn more about BBVA Compass, visit: www.bbvacompass.com

For more news visit: www.bbva.com and newsroom.bbvacompass.com

About BBVA Group
BBVA is a customer-centric global financial services group founded in 1857. The Group has a strong leadership position in the Spanish market, is the largest financial institution in Mexico, and has leading franchises in South America and the Sunbelt Region of the United States; it is also the leading shareholder in Garanti, Turkey's biggest bank for market capitalization. Its diversified business is focused on high-growth markets and it relies on technology as a key sustainable competitive advantage. Corporate responsibility is at the core of its business model. BBVA fosters financial education and inclusion, and supports scientific research and culture. It operates with the highest integrity, a long-term vision and applies the best practices. More information about BBVA Group can be found at bbva.com.

About BBVA Compass
BBVA Compass is a Sunbelt-based financial institution that operates 649 branches, including 336 in Texas, 89 in Alabama, 63 in Arizona, 61 in California, 45 in Florida, 37 in Colorado and 18 in New Mexico. BBVA Compass ranks among the top 25 largest U.S. commercial banks based on deposit market share and ranks among the largest banks in Alabama (2nd), Texas (4th) and Arizona (5th). BBVA Compass has been recognized as one of the leading small business lenders by the Small Business Administration (SBA) and ranked 5th nationally in the total number of SBA loans originated in fiscal year 2016. Additional information about BBVA Compass can be found at www.bbvacompass.com. For more BBVA Compass news, follow @BBVACompassNews on Twitter or visit newsroom.bbvacompass.com.

About AEG
Headquartered in Los Angeles, California, AEG is the world's leading sports and live entertainment company. With offices on five continents, AEG operates in the following business segments: AEG Facilities, which is affiliated with or owns, manages or consults with more than 150 preeminent arenas, stadiums, theaters, clubs and convention centers around the world including The O2 Arena, the Sprint Center and the Mercedes-Benz Arenas; AEG Presents, which is dedicated to all aspects of live contemporary music performances, including producing and promoting global and regional concert tours, music and special events and world-renowned festivals; AEG Real Estate, which develops world-class venues, as well as major sports and entertainment districts like STAPLES Center and L.A. LIVE; AEG Sports, which is the world's largest operator of sports franchises and high-profile sporting events; and AEG Global Partnerships, which oversees worldwide sales and servicing of sponsorships including naming rights, premium seating and other strategic partnerships. Through its worldwide network of venues, portfolio of powerful sports and music brands and its integrated entertainment districts, AEG entertains more than 100 million guests annually. More information about AEG can be found at www.aegworldwide.com.

 

SOURCE BBVA Compass

For further information: Al Ortiz, External Communications, Tel. 281-433-5640, Al.ortiz@bbva.com


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