BBVA Compass launches commercials in Birmingham market promoting new Mobile Banking App features

- Commercials: Series of commercials highlight newest mobile app features and adds actress Sarah Pribis as spokesperson

- Market: First round of commercials launched in the Birmingham, Ala. area, the bank's U.S. headquarters

- Mobile App: Newest tools in mobile app help clients track finances both inside and outside the bank for a full picture of financial health

September 05, 2018

HOUSTON, Sept. 5, 2018 /PRNewswire/ -- BBVA Compass has launched a series of new commercials in the Birmingham market highlighting the newest functionalities features of the BBVA Compass Mobile Banking App.

BBVA Compass corporate logo (PRNewsFoto/BBVA Compass)

Among the newest features of the app is the BBVA Compass Financial Tools for mobile to make financial planning easier. The commercials that detail these features and others began airing on September 3, and include ten spots.

"Our digital products are what differentiate BBVA Compass, and our mobile app is consistently selected as a leader in the industry," said BBVA Compass Chief Marketing Officer Jennifer Dominiquini. "It's won multiple awards in recent years and it's only getting better with these new components. We needed a full series of commercials that highlighted the various new additions, but were also engaging and would intrigue our consumer base."

Each commercial is 30 seconds long and is produced by o2ideas, with actress Sarah Pribis describing a new feature in every spot. With terms including "apportunity," a play on the bank's brand promise of "creating opportunities," "appealing" and "appreciate" displayed on the screen, the advertisements succinctly describe the app's new abilities and its positive evolution. Pribis, a Broadway veteran, is also a host of the viral mobile app, HQ Trivia.

"Imagine the opportunity to apply for a bank account just by tapping on a handy green button," says Pribis in one of the spots. "With the BBVA Compass Mobile Banking App, you can do just that. Apply for a checking account. Credit card. CD. Even a personal loan."

Clients can use the so-called green button on the homepage of the Mobile Banking App to apply for new banking products, including checking and savings accounts and money markets.

In addition to the green button, the recent mobile app release features BBVA Compass Financial Tools, which help clients track spending and manage budgets. Clients are also encouraged to add outside accounts for an accurate and full picture of their financial health.

Other tools in the money management feature include:

  • Spending: Clients can see the percentages of their spending as it pertains to each transaction category. If they tap on a section, they will see how much they spent in that category.
  • Budgets: A chart that shows a client's monthly budget. Budget categories change color from green to yellow and red if the client exceeds set spending limits. The visual approach is designed to quickly convey targeted spending and progress toward the monthly budget.
  • Accounts: Allows clients to link and manage their external financial accounts so they can easily view their full financial life in one place. Clients can link everything from checking, savings and money markets to investments, credit cards, insurance, property and more from virtually any financial institution.

The BBVA Compass Mobile Banking App was named Best Mobile App by Money® magazine in 2015, Javelin Strategy & Research's Mobile Banking Leader in Functionality Award three times in as many years and Javelin also named it a leader for its ease of use in its 2017 Mobile Banking Scorecard.

For more information on the BBVA Compass Mobile Banking App, click here.

To learn more about BBVA Compass, visit: www.bbvacompass.com

For more news, visit: www.bbva.com and newsroom.bbvacompass.com

About BBVA Group
BBVA (NYSE: BBVA) is a customer-centric global financial services group founded in 1857. The Group has a strong leadership position in the Spanish market, is the largest financial institution in Mexico, it has leading franchises in South America and the Sunbelt Region of the United States; and it is also the leading shareholder in Garanti, Turkey's biggest bank for market capitalization. Its diversified business is focused on high-growth markets and it relies on technology as a key sustainable competitive advantage. Corporate responsibility is at the core of its business model. BBVA fosters financial education and inclusion, and supports scientific research and culture. It operates with the highest integrity, a long-term vision and applies the best practices. More information about BBVA Group can be found at bbva.com.

About BBVA Compass
BBVA Compass is a Sunbelt-based financial institution that operates 645 branches, including 332 in Texas, 89 in Alabama, 63 in Arizona, 61 in California, 45 in Florida, 37 in Colorado and 18 in New Mexico. BBVA Compass ranks among the top 25 largest U.S. commercial banks based on deposit market share and ranks among the largest banks in Alabama (2nd), Texas (4th) and Arizona (6th). BBVA Compass has been recognized as one of the leading small business lenders by the Small Business Administration (SBA) and ranked 6th nationally in the total number of SBA loans originated in fiscal year 2017. Additional information about BBVA Compass can be found at www.bbvacompass.com. For more BBVA Compass news, follow @BBVACompassNews on Twitter, visit newsroom.bbvacompass.com, or visit bbva.com.

 

SOURCE BBVA Compass

For further information: Al Ortiz, External Communications, Tel. 281-433-5640, al.ortiz@bbva.com; To learn more about BBVA Compass, visit: www.bbvacompass.com; For more news, visit: www.bbva.com and newsroom.bbvacompass.com


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