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BBVA Compass re-ups as Official Bank on the NBA’s home turf

October 31, 2014

BBVA Compass blue will continue to dominate the paint.

Its parent company, Spain-based BBVA Group, cemented its partnership with the NBA in October, announcing a multiyear extension of its global partnership with the league. BBVA Compass remains the Official Bank of the NBA on the league’s home turf in the U.S.

“The NBA’s success around the globe speaks to us at BBVA Compass on several levels,” said BBVA Compass Chairman and CEO Manolo Sánchez. “It has grown its audience year after year by delivering performances that embody teamwork, dedication and fair play. That’s how we envision our future at BBVA Compass.”

The agreement burnishes BBVA’s global reputation as the Bank of Sports. The Spain-based financial services group, which has operations in 31 countries, also sponsors Liga BBVA, Spain’s top professional sports league that’s home to the powerhouse teams Real Madrid and FC Barcelona.

 

 

 

 

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BBVA teams up with NBA on new multiyear agreement

• ‘The Blindfold’: New video featuring global brand ambassadors Kevin Durant and James Harden

BBVA Compass and the NBA made the announcement at the tip-off of their annual NBA Cares program in San Antonio, where the bank also unveiled a video with its global brand ambassadors, Kevin Durant and James Harden. The spot, filmed in Spain and the U.S., reinforces BBVA Compass’ position as part of a global, digital enterprise and evokes the lengths it will go to help its clients achieve their financial goals, anytime, anywhere.

During its time as a partner of the NBA, the bank has collaborated with the league on NBA-themed fan offerings, including NBA Banking, its first all-digital checking and savings account. The account has generated customers from the fan base of all 30 NBA teams and from each state in the continental U.S.

The bank and the league’s global social responsibility program, NBA Cares, also plan to continue their partnership to promote financial literacy. Through the program, dubbed the BBVA Compass Future Builders Program, BBVA Compass and various NBA Legends will visit elementary, middle, and high schools throughout the U.S. to teach students the value of cultivating good financial habits at an early age.

“BBVA’s vision is to work for a better future for people and we’ve been able to make a deep and, we hope, lasting impact through our partnership with NBA Cares,” Sánchez said. “Together, we’ve reached more than 50,000 students in the U.S. and have made a multimillion-dollar investment in schools through refurbishments, technology donations and financial education. And it’s only just begun.”

BBVA Compass also will maintain its role as title partner for the BBVA Compass Rising Stars Challenge, an exhibition game during NBA All-Star pitting some of the league’s most talented first- and second-year players against each other. Internationally, BBVA will maintain its title partnership of the NBA Global Games in Turkey and Spain as well as its title partnership of the NBA 3X Spain, a grassroots 3-on-3 tournament that will visit six cities in Spain in 2015.

The bank is also a partner of the Dallas Mavericks, Houston Rockets, and several teams in the WNBA and NBA D-League. It also recently signed Kawhi Leonard in San Antonio and Chandler Parsons in Dallas as local brand ambassadors.


 


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