Introducing the BBVA Compass NBA American Express® Card

March 16, 2015

HOUSTON – BBVA Compass and American Express are launching the first credit card bearing the NBA global brand.

The BBVA Compass NBA American Express® Card is rolling out now with assists from some of the league’s best players — BBVA Compass national brand ambassadors Kevin Durant and James Harden and regional brand ambassadors Kawhi Leonard and Chandler Parsons. The four are featured in ads for the card that can be seen across the country.

The card, which taps BBVA Compass’ status as the official bank of the NBA, can be personalized with customers’ favorite team logos and offers a host of exclusive benefits. Its TripleDouble Rewards Program lets customers earn points redeemable for statement credits, NBA merchandise and NBA experiences like meet-and-greets with top players, tickets to special games and behind-the-scenes events.

 


Click here to watch the commercials that feature BBVA Compass brand ambassadors.
 

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“This is a card custom-made for NBA fans around the world,” said BBVA Compass Chairman and CEO Manolo Sánchez. “We’re connecting with people in a way that’s different and very relevant to their lives and their passions.”

Designed with the NBA’s digitally savvy fan in mind, the card adds to the bank’s digital product portfolio and its availability across the country is expected to help BBVA Compass expand beyond its Sunbelt footprint. It comes just a month after the bank and American Express announced in February at the New York Stock Exchange that they were teaming up on a new card-issuing partnership.

“American Express is one of the world's most trusted brands and the NBA has some of the world’s most passionate fans,” Sánchez said. “Our card brings all of that together to grow our profile and our business in some of the country’s most dynamic markets and far beyond thanks to American Express’s vast global network. We certainly were thinking big with this new partnership.”

Among other benefits, cardholders get double points for transactions at gas stations and supermarkets, triple points for qualifying NBA-related purchases and five times the points for card uses coinciding with NBA All-Star and the NBA Finals.

Interested customers can apply for the card online, on their mobile devices, at any BBVA Compass branch or by calling 1-844-NBA-BBVA. More information on the BBVA Compass NBA American Express® Card is available at www.bbvacompass.com/nba.

 


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