No. 1 ranking puts BBVA Compass in league of its own

July 9, 2014

BBVA Compass scored in uncharted territory to take the No. 1 spot with customers in American Banker’s annual survey of the reputations of the top 25 largest U.S. retail banks.

The magazine noted that BBVA Compass came within 2 points of achieving a “top-tier” score of 80 or higher, which no bank has done since American Banker started the survey with the Reputation Institute in 2010. In fact, BBVA Compass was the only bank that customers ranked in the top five across all seven dimensions of reputation: governance, products, performance, innovation, workplace, citizenship and leadership.

“We’re all very proud of this achievement and what it says about the hard work we’ve put into building the BBVA Compass brand,” BBVA Compass Chairman and CEO Manolo Sánchez said. “It’s not only a fantastic success, it’s also quite literally an unprecedented one.”




Press releases

New Survey Shows Improving Consumer Perceptions of Banks Six Years After Crisis
(June 24, 2014)

BBVA Compass takes No.1 spot with customers in American Banker's annual reputation survey
(June 24, 2014)

Related reading

BBVA Compass' Manolo Sánchez Makes Reputation a Strategic Focus
(American Banker, June 22, 2014)

The Annual Survey of Bank Reputations
(American Banker Magazine, July 2014)

American Banker said BBVA Compass' score is "no aberration," citing the bank’s new core banking platform that provides the full scope of each customer's relationship and the state-of-the-art BBVA Compass Plaza as examples of the bank's leadership.

“BBVA Compass increased its score with customers by 12 points from last year’s survey, which tracks with the bank’s recent efforts to enhance its products and technology and the marketing of its brand,” said American Banker Editor in Chief Heather Landy. “This points the way for other banks to continue strengthening their own customers’ perceptions, along with the perceptions of the general public.”

Sánchez told Landy that everyone at BBVA Compass is responsible for building and protecting the bank’s reputation.

“It can't fall to one team and can't be focused in one direction, but must be embedded in everything we do," Sánchez said. "We couldn't have gotten these results if we hadn't weaved that into the BBVA Compass fabric."

BBVA Compass was in the middle of the pack among non-customers, ranking 12 out of 25. Sánchez told American Banker that BBVA Compass, which is relatively new to the crowded U.S. marketplace, is making it a priority to reach those non-customers so they understand how the bank is making strides in its efforts to be the bank of the future.

The magazine relied on the Reputation Institute to compile its report. The annual study was conducted via an online questionnaire in January and February of 2014, and each organization was rated by 100 customers and at least 100 non-customers.


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