BBVA Compass taps Brian Ching for social media
Houston Dynamo player will join the bank in supporting various initiatives
Agreement will help bolster bank, Dynamo efforts to give back to the community
May 10, 2012
HOUSTON, Texas, March 8, 2012 /PRNewswire/ -- BBVA Compass announced today that Houston Dynamo star Brian Ching will be its social-media ambassador and will promote causes important to Ching, his team and the bank.
Among other things, Ching will use Facebook and Twitter to encourage his followers to contribute to Building a Better Houston, BBVA Compass’ community-service initiative with the Dynamo. One of his first duties in the new role will be encouraging his followers to donate food to the Star of Hope shelter during the BBVA Compass Dynamo Charities Cup.
Fans also can follow Ching, the first Hawaiian drafted by Major League Soccer and one of the most accomplished players in the league, to learn about upcoming games and concerts at BBVA Compass Stadium.
The relationship kicks off before the Saturday opening of BBVA Compass Stadium in Houston’s burgeoning East End and is part of an ongoing effort by the bank to use the new state-of-the-art venue as a way to further improve the lives of Houstonians.
"I am extremely excited to work with a bank that values community involvement and customer service," Ching said.
Through various social-media channels, Ching, 33, also will provide opportunities for Dynamo fans to receive special offers and access to BBVA Compass Stadium and the Houston Dynamo.
“Brian is a role model for all Houstonians and upholds the same values as BBVA Compass — teamwork, effort and fair play,” said Mark Montgomery, BBVA Compass Houston city president. “We look forward to working with him and watching him play great soccer at BBVA Compass Stadium.”
The bank and the Dynamo have undertaken four community-service projects as part of their Building a Better Houston campaign. Players and bank employees have repaired homes and taught children financial literacy, among other things.
In addition, the BBVA Compass Dynamo Charities Cup will be held on May 31. Money raised by the annual cup will benefit Junior Achievement, which provides workforce readiness and financial literacy programs to students. Dynamo Charities and BBVA Compass will hold a food drive the day of the event, with all donations benefiting a Star of Hope shelter near the stadium.
For more BBVA Compass news visit: http://www.bbvacompass.com
About BBVA Group
BBVA is a customer-centric global financial services group founded in 1857. The group has a solid position in Spain, is the largest financial institution in Mexico and has leading franchises in South America and the Sunbelt region of the United States. Its diversified business is geared to high-growth markets and relies on technology as a key sustainable competitive advantage. BBVA ranks among the leading eurozone banks in terms of ROE and efficiency. Corporate responsibility is at the core of its business model. BBVA fosters financial education and inclusion, and supports scientific research and culture. It operates with the highest integrity, a long-term vision and applies the best practices. The group is present in the main sustainability indexes.
About BBVA Compass
BBVA Compass is a Sunbelt-based financial institution that operates more than 710 branches, including 371 in Texas, 93 in Alabama, 78 in Arizona, 65 in California, 45 in Florida, 37 in Colorado and 21 in New Mexico. BBVA Compass ranks among the top 25 largest U.S. commercial banks based on deposit market share and ranks among the largest banks in Alabama (2nd), Texas (4th) and Arizona (5th). BBVA Compass has been recognized as one of the leading Small Business Administration lenders and was named retail bank “Brand of the Year” by a Harris Poll EquiTrend® study in 2011. Additional information concerning BBVA Compass can be found on our website, www.bbvacompass.com.
Editor's Note: BBVA Compass is a trade name of Compass Bank. Compass Bank, member FDIC.
For further information: Jena Moreno Corporate Communications Tel. 713.831.5867 firstname.lastname@example.org