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Sandra Lee brings made-from-scratch success story to clients

Related links

• Sandra Lee, BBVA Compass Chairman and CEO Manolo Sánchez (Great Day Houston, March 29, 2016)

• TV host Sandra Lee signs on as BBVA Compass’ brand ambassador (KUHF Bauer Business Focus, March 29, 2016)

• Chef Sandra Lee gives her secrets to success (KPRC, March 18, 2016)

April 11, 2016

Sandra Lee, who came from nothing and built a business empire as one of the country’s most respected lifestyle experts, is now sharing her hard-won business knowledge with the bank’s small-business clients as BBVA Compass’ newest brand ambassador. 

Lee, a multi-Emmy® and Gracie® award-winner, made her debut for the bank in March at client events in Houston. Her efforts as a brand ambassador are focused on entrepreneurs, giving her an opportunity to share the lessons learned from her own rise to success and tips on building better businesses. She is bolstering the bank’s #BrightFutures platform, which puts forth 10 bright principles that serve as a roadmap to success. 

“These are 10 principles to live your life by, and if you do those, we believe that your opportunities are endless,” Lee told Great Day Houston host Deborah Duncan in March. 

“Be fearless” and “Find success in failure” are among the principles — both of which inspire some passion in Lee. 

“Failure is awesome — it teaches you so much,” she told Ed Mayberry, host of KUHF’s Bauer Business Focus. “It doesn’t mean you’re always going to fail. It means you’ve failed this time. … I wouldn’t be who I am or where I am if I hadn’t had my failures and the challenges. That’s what your mettle is made out of, and you’ve got to have mettle if you want to be a small business owner.”

Lee will participate in client events and make market appearances as part of a multi-city tour, and will contribute business-oriented content to the bank’s portal. 

“Sandra embodies the spirit of our Bright Futures platform, having come up from humble beginnings to build a successful business,” said BBVA Compass Chief Marketing and Digital Sales Officer Jennifer Kelly Dominiquini. “Her approach will resonate with our clients across the spectrum, and her lessons in business will have a real effect on the many business owners and leaders we count among our clients. Sandra will bring to life our belief that everyone deserves — and indeed can have — a brighter future.”

Lee is the author of 27 books and host of numerous highly rated television programs. She expands BBVA Compass’ roster of brand ambassadors, which also includes Becky Hammon, the first full-time female coach in the NBA, and NBA All-Stars Kevin Durant and James Harden, among others. 

BBVA Compass is a SBA National Preferred Lender, and ranks sixth in unit volume among the top SBA 7(a) lenders nationwide, processing more than 1,400 loans for more than $250 million during the 2015 fiscal year.

“One of the things I didn’t have when I started out in business was I didn’t have a really strong foundation and I didn’t have a partner and I didn’t have support,” Lee told Duncan. “And that’s what you will find with this family at BBVA Compass.”

BBVA Compass’ 10 bright principles:
• Know where you’re going
• Dare to be you
• Work to your strengths
• Ask for help
• Be fearless
• Find success in failure
• Challenge your status quo
• Remember your roots
• Show appreciation
• #livebright

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