BBVA Compass Announces Pilot Program to Provide Overdraft Text Message Alert

Introducing changes to overdraft policies to align with industry best-practices and evolving customer preferences

October 16, 2009

BIRMINGHAM, Ala.Oct. 16 /PRNewswire-FirstCall/ --

BBVA Compass today announced that it will be piloting an innovative and unique program that will provide new electing customers a text message alert when an overdraft occurs on their account. The new program is expected to begin later this month in four BBVA Compass test markets. These markets include Austin, Tx.,Birmingham, Al., Jacksonville, Fl., and San Antonio, Tx. BBVA Compass expects to roll-out the service to its remaining markets across its seven-state footprint by the end of the first quarter 2010.

 

 

"This innovative solution will allow us to communicate with customers much more quickly when an overdraft has occurred on their account," said  Shelaghmichael Brown , BBVA Compass SEVP and head of Retail Banking. "Rather than wait for a notice to be generated and delivered by mail, customers will be notified by a text message alert. By utilizing this technology we are able to communicate with customers more efficiently and thus provide them an opportunity to quickly remedy an overdraft."

 

 

Brown continued, "In addition to the new pilot program, we are also making changes to our overdraft policies to align ourselves with industry best-practices and evolving customer preferences. We believe this is consistent with our customer-centric business model which aims to put the customer at the center of everything we do while building solutions that help them meet their financial needs at every stage of their life."

 

 

To help customers avoid fees and more easily manage their finances, BBVA Compass is implementing the following policy changes:

 

 

    --  Eliminate all overdraft fees when a customer's account is overdrawn by
        $5 or less
    --  Provide new customers the choice to opt-in to overdraft protection at
        account opening

    --  Actively promote the opportunity for customers to enroll in our Savings
        Overdraft Protection service which became available in February 2009.
        Under this service, customers can have funds drawn from their savings
        account to cover an overdraft. A fee, less than that charged for an
        overdraft, is incurred for this service.

 

 

 

 

BBVA Compass is a Sunbelt-based financial institution that operates 741 branches including 410 inTexas, 92 in Alabama, 59 in California, 77 in Arizona, 45 in Florida, 36 in Colorado and 22 in New Mexico. BBVA Compass is the 16th largest bank in the U.S. based on deposit market share and ranks among the largest banks in Texas (4th), Alabama (3rd) and Arizona (5th).

 

 

BBVA Compass is a subsidiary of Compass Bancshares, Inc., a wholly-owned subsidiary of BBVA (NYSE: BBV) (MAD: BBVA). BBVA is a financial services group with more than $750 billion in total assets, 48 million clients, 8,000 branches and approximately 103,000 employees in more than 30 countries. BBVA ranks among the top seven largest financial institutions in the world based on market capitalization and 20th in Global Finance magazine's list of the "World's 50 Safest Banks" for 2009. BBVA provides its customers around the world with a full range of financial services, including commercial and wholesale banking, retail banking services, consumer loans, mortgages, credit cards, securities brokerage, wealth management, pension plan management and insurance. The BBVA Group maintains a leadership position in SpainMexicoLatin America and the Sunbelt Region of the United States as well as operations in ChinaFranceGermanyHong KongItaly,JapanSingaporeSwitzerland, and the United Kingdom.

 

 

 

 

SOURCE BBVA Compass

For further information: Ed Bilek, External Communications of BBVA Compass, +1-205-297-3331, ed.bilek@bbvacompass.com


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