BIRMINGHAM, Ala., May 15 /PRNewswire-FirstCall/ --
Effective immediately, online visitors to compassbank.com will be redirected to "bbvacompass.com". The change reflects efforts to bring all communication and marketing tools under the new BBVA Compass brand.
Customers were notified of the new web address through special ads and messages on the Web site, CompassPC(R) and other various communication channels. In addition, BBVA Compass employee e-mail addresses will also be updated to include "bbvacompass.com".
"The transition to the new email and Web addresses will be seamless for our customers," said
, EVP, Director of Internet Banking. "We do ask that customers and prospects be aware of "phishing", but we can assure them that both the new and old Web addresses take them to the BBVA Compass Web site."
Also important to note is that while the Web address of the main site is changing, online services and other sites will remain the same. For example, the Web addresses for CompassPC(R) online banking, Compass BusinessClass Online(R) and Compass e-Access(R) will not change. Further, any bookmarks, favorites or shortcuts individuals have set up will continue to work.
"Our online visitors will now experience a more vibrant and robust view of BBVA Compass' financial services and products. The redesign and launch of our new website coincides with the completion of our rebranding process throughout our footprint," said
, President and CEO of BBVA Compass. "We have completed rebranding all signage across our six-state footprint, it only makes sense that we extend our rebrand to the Web."
BBVA Compass introduced its new brand in November 2008 and along with the newly implemented web address change, has thus far rebranded the look and feel of the Web site, credit and check cards, as well as the signage of BBVA Compass' 578 bank branches and 734 ATMs across the Sunbelt region. In addition, BBVA Compass will launch a new advertising campaign in three weeks time. The new campaign will serve to solidify BBVA Compass' position of strength in the markets in which it operates across the Sunbelt, as well as differentiate BBVA Compass from competitors.
ABOUT BBVA COMPASS
BBVA Compass Bank is a Sunbelt-based financial institution that operates 578 branches including 306 in Texas, 92 in Alabama, 77 in Arizona, 45 in Florida, 36 in Colorado and 22 in New Mexico. BBVA Compass is among the top 25 largest banks in the U.S. based on deposit market share and ranks among the largest banks in Texas (4th) and Alabama (3rd).
BBVA Compass is a subsidiary of Compass Bancshares, Inc., a wholly-owned subsidiary of BBVA (NYSE: BBV) (MAD: BBVA). BBVA is a financial services group with more than $750 billion in total assets, 48 million clients, 8,000 branches and approximately 109,000 employees in more than 30 countries. BBVA provides its customers around the world with a full range of financial services, including commercial and wholesale banking, retail banking services, consumer loans, mortgages, credit cards, securities brokerage, wealth management, pension plan management and insurance.The BBVA Group maintains a leadership position in Spain, Mexico, Latin America and the Sunbelt Region of the United States as well as operations in China, France, Germany, Hong Kong, Italy,Japan, Singapore, Switzerland, and the United Kingdom.
SOURCE BBVA Compass
NOTE TO EDITORS: BBVA Compass is the trade name of Compass Bank. CompassPC, Compass BusinessClass Online, and Compass e-Access are registered trademarks of Compass Bancshares, Inc.
For further information: Ed Bilek of BBVA Compass,