BIRMINGHAM, Ala., Jan. 14 /PRNewswire-FirstCall/ --
Compass Bank announced today it has started its rebranding process - to BBVA Compass - at the bank's 92 locations in Alabama, starting in Birmingham and then continuing in other markets including Anniston, Huntsville, Montgomery and Mobile. The rebranding process will continue through March 2009.
"The BBVA Compass brand is more than just a logo - it represents our ongoing commitment to our communities and the future of Compass Bank," said
, President and CEO of BBVA Compass. "This new brand is a symbol of strength to those who desire the security of a financial institution strong enough to withstand the economic turmoil, yet diverse enough to meet their financial needs."
The BBVA Compass brand was first introduced in August 2008 in several of Compass' new markets, including the Rio Grande Valley and East Texas, as Texas State Bank merged with Compass, completing the bank's second successful operating systems and product platforms conversion. Compass successfully converted State National Bank in March and completed its final conversion in November 2008 when LNB (formally Laredo National Bank) adopted the BBVA Compass brand and implemented its conversion to Compass' operating systems and product platforms.
The BBVA Compass brand also underscores BBVA's commitment to maintaining local leadership. Customers will see the same banking center managers, community banking leaders and have the same personal service they have come to expect from Compass Bank. At the same time, Compass' customers will have access to the full capabilities of the BBVA Group, a global financial services leader that ranks as the 7th largest bank in the world based on market capitalization and has more than 150 years of experience in delivering innovative products and exceptional customer service.
The rebranding to BBVA Compass includes the replacement of all external and internal bank signage and new branding for www.compassbank.com, credit and check cards, ATM machines and other customer communications. Compass plans to have all of its 579 branches and 734 ATMs re-branded by the end of first quarter 2009.
Compass ranks among the top 25 largest banks in the U.S. based on deposit market share and ranks among the largest banks in Texas (4th) and Alabama (3rd). The company has total assets of approximately $61.5 billion and operates 577 branches across a six state Sunbelt Region including: 309 in Texas, 92 in Alabama, 77 in Arizona, 44 in Florida, 34 in Colorado, and 21 in New Mexico.
About Compass Bank and BBVA
Compass Bank is a subsidiary of Compass Bancshares, Inc., a wholly owned subsidiary of BBVA (NYSE: BBV) (MAD: BBVA). BBVA is a financial services group with more than $740 billion in total assets, 47 million clients, 8,000 branches and approximately 112,000 employees in more than 35 countries. BBVA provides its customers around the world with a full range of financial services, including commercial and wholesale banking, retail banking services, consumer loans, mortgages, credit cards, securities brokerage, wealth management, pension plan management and insurance.The BBVA Group maintains a leadership position in Spain, Mexico, Latin America and the Sunbelt Region of the United States as well as operations in China, France, Germany, Hong Kong, Italy,Japan, Singapore, Switzerland, and the United Kingdom.
SOURCE Compass Bank
NOTE TO EDITORS: BBVA Compass(SM) is a trademark of Compass Bancshares, Inc.
For further information: Ed Bilek, +1-205-297-3331, firstname.lastname@example.org, or
Ashley Wehrly, +1-713-302-4624, email@example.com,
both of Compass Bank